• Washington Mutual Group of Funds
  • Washington Mutual Group of Funds
  • Washington Mutual Group of Funds

Washington Mutual Group of Funds

While Financial products begain to enlist stratagies that created groupings and catagories that targeted and drove demographic audiences to particular offerings, CMB was asked to visually support the stratagies and programs to optimize the WM Brand. By creating a substructure, then building it out with visual themes, CMB acted as a partner in the WM brand success. The strategy led the audience along with themes such as architecture, environment and mosaic artwork, all brought together with a nuanced use of grid and typography.

Date: 2010 Client: Washington Mutual Group of Funds Skills: Branding, Print Design
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